Course Overview
This course provides students with the knowledge and skills to utilize Pinterest, Facebook,
Twitter, Google+ advertising and networking, LinkedIn, and YouTube channels.
Course Introduction 6m
Course Introduction
Module 01 – Pinterest 1h 53m
Pinterest
What Makes Pinterest Effective as a Marketing Tool?
What is Pinterest?
Uses for Pinterest
Personal Accounts vs. Business Accounts
Optimizing Your Business Page Name
How to Create an Account
Demo – How to Create an Account
Setting Up Your Home Feed
Demo – Putting a Pinterest Browser Button for Convenience
Enable Notifications
Connecting to Social Networks
How to Edit Your Profile
How to Search Boards
Pinterest Analytics
Verifying Your Web Site
Demo – Verifying Your Web Site
Demo – Setting Up Initial Business Account Profile
How to Create Boards
Ensuring Pinboard is Visible to Search Engines
Types of Boards
Use Hashtags
Link Back to Your Web Site – ALWAYS
Viewing Your Boards
Searching for Items to Pin
Demo – Pinning Items that Interest You
Rich Pins
Types of Rich Pins:
Companies Using Rich Pins
Article Pins
Examples of Article Pins
Place Pins
Flow of a Place Pin
How to Invite Friends
How to Find Friends
Widget Builder
Pin It Widget
Follow Button
Board Widgets
Other Types of Widgets
Demo – Exploring Types of Widgets
Demo – Adding a Pin It Widget to Your Site
Statistics
Most Popular Categories Per Day
Advice
Know Your Audience
Pinterest Business Tools
Module 01 Review
Module 02 – Facebook 1h 55m
Facebook
Industries Dominated by Facebook
Industries Not Dominated by Facebook
How Facebook Works
The Facebook Poke
Profile Pages
About Tab
Creating a Facebook Page for Your Business If You Have Personal Page
Creating a Facebook Page for Your Business If You Do Not Already Have Personal Page
Demo – Setting up Facebook Business Page
Demo – Adding Background Graphics and Uploading Pictures
Admin Panel
Demo – Page Settings
Basic Controls
Demo – Using Basic Facebook Controls
Posts that Engage Your Fans
Publishing Your First Post
Boosting Your Post
Facebook Approvals for Boost
How to Schedule Your Post
Milestones and Start Info
Demo – Business Overview and Page Info
How to Gain Your First Fans to Your Facebook Page
Demo – Invite Friends to Your Facebook Page
Facebook Groups
Create a Call to Action
Demo – Call to Action Button
Managing Tabs on Your Facebook Business Page
Demo – Viewing Your Notifications
Facebook Ads
Promoting Your Website
Facebook Events
Integrating Facebook with Other Social Media
Facebook Insights
Demo – Facebook Insights
Sponsoring Posts
Managing Your Facebook Timeline
How to Delete a Post from Your Timeline
Managing Spam
Notes App for Longer Posts
Adding Favorite Pages to Your Timeline
Adding Like Button to Content Outside of Facebook
Demo – Adding Like Button to Content Outside of Facebook
Module 02 Review
Module 03 – Twitter 1h 4m
Twitter
What You Need to Start with Twitter
How Do You Want the Twitter World to View Your Business?
Common Terms
Listen? Tweet?
How to Create Twitter Profile
Demo – How to Create Twitter Profile
Demo – How to Update your Profile
How to Research Hashtags
Demo – How to Research Hashtags
Building Your Twitter Network
Use Tools to Target Your Audience
Demo – Building Your Twitter Network
Sending Tweets
Demo – Sending Tweets
Direct Tweets
When to Tweet
How to Retweet
Twitter and Video
How to Tweet a Video
How to Create a New Scheduled Tweet
Apps to Schedule Tweets
Bridging Other Applications with Twitter
Twitter Analytics
Demo – Twitter Analytics
Module 03 Review
Module 04 – Google+ Advertising and Networking 59m
Google + Advertising and Networking
Offerings from Google
Google+
How to Create a Profile
Demo – How to Create an Account
Privacy Settings
Demo – Privacy Settings
Categorize Your Network in Circles
Demo – Adding Friends
Invite Others to Circle You In
Find Hidden Engagement Opportunities
Google+ SPARKS Content
Google Hangouts
Posts
Demo – Posts
+1’s
CTR (Clickthrough Rate)
Managing Your Ads
Who Clicks on What?
Demo – Creating an Ad with Google
Google Analytics
Demo – Google Analytics
Diagnose Landing Pages
Demo – Diagnose Landing Pages
See Content That is Popular
Pages That Drive Revenue
Google AdWords
Creating a New Ad with AdWords
Module 04 Review
Module 05 – LinkedIn 1h 30m
LinkedIn
The Potential of LinkedIn’s Network
LinkedIn Premium
LinkedIn Premium Features
Creating a LinkedIn Account
What Not to Have as a Profile Picture
Demo – Creating a LinkedIn Account
Showing Samples of Your Work
Optimize Anchor Text
SEO – Search Engine Optimization
Enhancing Careers with LinkedIn Job Boards
Posting an Open Position for Your Company
Demo – Finding a Job with LinkedIn Job Boards
Profile Badges
Building a Compelling Professional Profile
Demo – Be Identifiable
Who is Looking at YOUR Profile?
Connecting with Others
Ways to Network
Network Updates
Creating a Post
Demo – Creating a Post
Endorsements for Your Skills
Mining Your Contacts Networks
Demo – Mining Your Contacts Networks
Staying in Touch with Your Connections
Saved Searches
Creating a Company Page
Demo – Creating a Linked Company Page
Company Status
Company Analytics
Company Notifications
Adding Products to Your Company Page
Showcase Pages
Joining Groups
Viewing Group Updates
Module 05 Review
Module 06 – YouTube Channels 1h 12m
YouTube Channels
Skills Needed for Interesting Video
Skills Needed for Interesting Video: The Story
Demo – Skills Needed for Interesting Video: The Story (about 6:00 in, stumbles)
Skills Needed for Interesting Video: The Story (Cont.)
Demo – Skills Needed for Interesting Video: The Story (Cont.)
Skills Needed for Interesting Video: Editing
Skills Needed for Interesting Video: Composition
Skills Needed for Interesting Video: Networking
Skills Needed for Interesting Video: SEO
Demo – Skills Needed for Interesting Video Planning
How to Create Your YouTube Account
Demo – How to Create Your YouTube Account
How to Upload Videos From Your Phone
How to Create a YouTube Channel
Demo – How to Create a YouTube Channel
Demo – Browsing YouTube Channels
How to Create a Subscribe Button
How to Direct People to Look at Your Videos
Creator Studio
Demo – Video Manager
Demo – Creator Studio
Demo – Create Video
YouTube Analytics – In Order of Importance
Other Marketing Ideas
Module 06 Review
Course Closure
Total Duration: 8h 40m